Barrett Sales Blog

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Quotes: Random

Charles Dickens: Reflect upon your present blessings - of which every man has many - no on your past misfortunes, of which all men have some.



In a 21st Century world Selling is not merely a channel for marketing to reach its target!

It is a primary activity that seeks outs, creates and then harvests business opportunities offering fair value as an exchange!

In reality, marketing (if it is to be truly effective) should be supporting the sales effort, rather than the other way around. In strategic selling terms the old supply-driven 4Ps of marketing and has been replaced with a more customer-centric model – SIVA (Solutions, Information, Value and Access).

To be a 21st Century Sales Driven Organisation, Sales Operations need to turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies create a sustainable competitive advantage and increase opportunities for incremental sales success and enhanced profit improvement."

At Barrett we know that Sales Stratgy, rather than being driven on a tactical (day-to-day) basis as an element of the marketing mix, should be viewed as an independent Primary Activity in the value chain, with its own, unique support structure and mission.

Barrett has worked with thousands of business around the world helping them develop and implement their sales strategies and achieve business transformation. This has given us firsthand experience of the challenges many industries and markets face, especially now that world of business is changing so dramatically.


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Emotional intelligence involves a set of skills that defines how effectively you perceive, understand, reason with and manage your own and others' feelings. At work, Emotional Intelligence underpins how well employees get along as emotions are an inherent part of workplace activities at all levels.

Emotions matter at work as Emotions affect the way people think and make decisions. For example they are not hiring a candidate because "Something just didn't feel right", or trying a different approach when dealing with a disgruntled customer or planning how to help an under-performing team member succeed.

Emotions also influence how people behave and interact at work, contributing to the tone of voice, body language, facial expressions.

So you can benefit from developing workplace Emotional Intelligence as Emotional Intelligence makes a difference in the workplace. For example, more effective leaders communicate how they feel to inspire amd generate confidence from others, high performing sales professionals think more about how their customers feel to strengthen their selling relationships, cohesive teams are more aware of how emotions help and hinder the team's performance.